Thanks to Apple Pay, then Samsung Pay, biometrics companies have seen a tremendous surge in consumer interest, to the point where they are now falling over themselves trying to be seen as the authentication standard that replaces the password.
No doubt the alleged Starbucks breach, which was reported to be the result of weak password authentication, will have these same companies in a feeding-frenzy of finger-pointing and I-told-you-sos. This is more than a little inappropriate, as biometrics not only has some of the same weaknesses, it adds layers of complexity and risk far above those to which passwords are exposed: at least you can change a password.
If you take 1800s transportation as an analogy, the answer was not to breed faster and stronger horses. You repurposed what you had (including the horses), coordinated a huge array of other industries and innovations, and worked TOGETHER to build something exponentially better.