The promise of mobile commerce is a subject that we regularly cover in our blogs. The reason for this is quite simple. If current trends continue, it will become the dominant platform for digital commerce globally.
However, there remain significant barriers to universal adoption, especially around security concerns.
A poll carried out of US consumers earlier this summer showed that 64% of smartphone users not interested in making mobile payments said they didn’t want to store sensitive information on their phone, while 52% didn’t want to transmit such information to the merchant’s device.