Posts

Why should we be interested in consumer trust?

Consumer trust is the absolute bedrock on which digital commerce is based; it is absolutely critical. If consumers don’t trust the processes or new implemented technology, they won’t use it.

This is the reason why we are currently engaged in a social media sourced survey looking into consumer trust in digital transactions. We would, of course, be pleased if you could take five minutes to take part.

Our survey takes a particular focus on banking and financial transactions and with very good reason.

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Winning the business of the millennial generation

There is no demographic being wooed by businesses quite like the millennials. The 18-29 generation is tech savvy, sophisticated, cynical, difficult to market to and, critically, the professionals and spenders of today and the future.

It is little surprise then, that publications are awash with articles and reports on how best to engage with this generation. A recent example here looks at what this generation supposedly wants from banking.

All very interesting and informative but one thing the article doesn’t cover is how the millennial generation like to interact, not just for banking but for commerce in general.

The answer is, unsurprisingly, online.

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Open Banking and PSD2 Uncertainties

The use of APIs in banking has largely been limited until recently, mainly due to regulation and security. However, European banks will soon be using APIs to provide access for third-party providers, as one of the many changes required by the upcoming the Second Payment Services Directive (PSD2).

A new report by PwC highlighted that banks are concerned that these changes will cause them to lose control of their customer interface.[1] A vast majority (88%) of the banks surveyed in the report believe that PSD2 will have an impact on their business and many see it causing them to change their strategies. Despite the uncertainty and the apparent risks, 44% are planning on providing an open bank offering, with 66% intending to integrate foreign products or functionalities into their own digital offering.

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MYPINPAD appoints Morten Hofstad as Head of Asia Pacific

LONDON, UK. 2 June 2016 MYPINPAD, UK based technology company which enables multi-channel and multi-factor authentication via the Cardholder PIN, has today appointed Morten Hofstad as Head of the Company’s Asia Pacific business.

The appointment comes at a key stage in the Company’s global business development and signifies MYPINPAD’s investment in appointing a team of industry leaders. Morten brings over 15 years of experience spearheading business partnerships within mobile payments, electronic finance services and new technology across Europe, MENA, Africa and Asia to MYPINPAD’s senior leadership team.

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Mobile World Congress 2016: Going Beyond The Mobile

The largest mobile trade show of the year, the Mobile World Congress, is well underway in Barcelona with tens of thousands of visitors from 200 countries enjoying the wares and inventions on display.

As always the environment is alive with innovation. Technology giants like Samsung and Facebook are setting the scene with trends that will likely dominate the market in 2016. There are many eye-catching products on show with both new and established players striving to showcase their creations. This cradle of mobile technology now nurtures development way beyond the mobile itself, a clear indication of the far reach mobile now has into daily life.

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MYPINPAD STRENGTHENS ITS EXECUTIVE TEAM WITH GLOBAL DIGITAL BANKING EXPERT

LONDON, UK: 23th February 2015 – MYPINPAD, UK based technology company which enables multi-channel and multi-factor authentication via the Cardholder PIN has appointed a new Head of Global Partnerships, Dheeraj (DJ) Ahluwalia.

The appointment signals an exciting period of growth for the business. Following the announcement of a partnership with VocaLink late last year, MYPINPAD is poised to announce a series of significant deals and deployments throughout 2016. DJ joins the business at this pivotal time bringing 25 years of experience and relationships in banking, payments and insurance, offering his experience as a leading digital banking and payments strategist for multi-national organisations. Read more

Banking Transformation: Payments Innovation

Over the years, technology advancements have been responsible for transforming the lives of consumers and businesses alike. The speed of innovation is accelerating with each passing month and year.

From the way people communicate with each other to how families watch TV, technology has completely revolutionised the way people do things. The banking and financial services industries are no different and FinTech is now one of the fastest growing industries in the world.[1]

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