The retail industry is about to experience another leap forward in terms of payments mobility and in-store experience. PIN on Mobile (PoM) has recently entered the UK and, unlike previous mPOS solutions, it enables cardholders to enter their PIN directly into the merchant’s tablet or smartphone, rather than an external device or dongle. This development enhances many of the common benefits of mPOS, including in-store productivity, improved customer experience and reduced costs.
London, Barcelona, 13th January 2017 – Marking its presence at Mobile World Congress 2017, MYPINPAD, an enabler of multi-factor authentication for unsecured touchscreen devices such as mobile phones and tablets, will launch an exclusive new whitepaper examining the role and potential of PIN on mobile devices to authenticate transactions.
2017 will see significant growth and adoption of mobile payments. In Europe alone the number of consumers using a mobile device for payments has tripled from 18% to 54% since 2015. The use of PIN to authenticate these transactions on mobiles is imminent.
For bricks and mortar stores, the growth of mobile points of sale (mPOS) to improve customer experience is continuing. Research earlier this year suggests that, by 2021, 20% of all retail transactions will be done on mPOS and that one third of all POS devices will be mobile. The potential of PIN on mobile has never been clearer.
MYPINPAD – LONDON
1 Canada Square
London, E14 5AB
Office Tel: + 44 (0)203 757 6317
MYPINPAD – CARDIFF
3 Assembly Square
Cardiff CF10 4PL
Office Tel: + 44 (0)2920 674437
MYPINPAD – ASIA
21/F Gloucester Tower
15 Queens Road Central