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Mobile World Congress

The World’s Largest Gathering for the Mobile Industry

Mobile World Congress 2018 once again took place at Fira Gran Via, Barcelona last week and what an amazing few days it was! Mobile World Congress is a showcase of incredible technology and ideas.

This year, the focus was on ‘creating a better future, today’ with an impressive agenda including product launches, important announcements and an impressive list of guest speakers.

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Discussing consumer trust at MWC 2017

This week we are in Barcelona to attend the prestigious Mobile World Congress (MWC) 2017. Invited by the Mobile Ecosystem Forum (MEF), MYPINPAD participated on a panel discussion on data privacy and trust in the data-driven economy.

MYPINPAD’s Business Development Director, David Poole, analysed the important role of trust in digital payments and eCommerce transactions and shared exclusive preliminary findings from our latest research.

There are many factors that separate a successful retailer, bank, travel or gaming company from an unsuccessful one. Brand popularity, customer experience, appealing promotional offers, excellent customer service and quality products are all very much coveted; but consumer trust is an invaluable foundation upon which all the others can thrive.

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MYPINPAD launching study to uncover the power of PIN on mobile at MWC

London, Barcelona, 13th January 2017 – Marking its presence at Mobile World Congress 2017, MYPINPAD, an enabler of multi-factor authentication for unsecured touchscreen devices such as mobile phones and tablets, will launch an exclusive new whitepaper examining the role and potential of PIN on mobile devices to authenticate transactions.

2017 will see significant growth and adoption of mobile payments. In Europe alone the number of consumers using a mobile device for payments has tripled from 18% to 54% since 2015[1]. The use of PIN to authenticate these transactions on mobiles is imminent.

For bricks and mortar stores, the growth of mobile points of sale (mPOS) to improve customer experience is continuing. Research earlier this year suggests that, by 2021, 20% of all retail transactions will be done on mPOS and that one third of all POS devices will be mobile.[2] The potential of PIN on mobile has never been clearer.

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Mobile World Congress 2016: Going Beyond The Mobile

The largest mobile trade show of the year, the Mobile World Congress, is well underway in Barcelona with tens of thousands of visitors from 200 countries enjoying the wares and inventions on display.

As always the environment is alive with innovation. Technology giants like Samsung and Facebook are setting the scene with trends that will likely dominate the market in 2016. There are many eye-catching products on show with both new and established players striving to showcase their creations. This cradle of mobile technology now nurtures development way beyond the mobile itself, a clear indication of the far reach mobile now has into daily life.

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