Posts

Discussing consumer trust at MWC 2017

This week we are in Barcelona to attend the prestigious Mobile World Congress (MWC) 2017. Invited by the Mobile Ecosystem Forum (MEF), MYPINPAD participated on a panel discussion on data privacy and trust in the data-driven economy.

MYPINPAD’s Business Development Director, David Poole, analysed the important role of trust in digital payments and eCommerce transactions and shared exclusive preliminary findings from our latest research.

There are many factors that separate a successful retailer, bank, travel or gaming company from an unsuccessful one. Brand popularity, customer experience, appealing promotional offers, excellent customer service and quality products are all very much coveted; but consumer trust is an invaluable foundation upon which all the others can thrive.

Read more

Why should we be interested in consumer trust?

Consumer trust is the absolute bedrock on which digital commerce is based; it is absolutely critical. If consumers don’t trust the processes or new implemented technology, they won’t use it.

This is the reason why we are currently engaged in a social media sourced survey looking into consumer trust in digital transactions. We would, of course, be pleased if you could take five minutes to take part.

Our survey takes a particular focus on banking and financial transactions and with very good reason.

Read more

Shedding light over Digital Identity Management

This week we are taking part in the Mobile Ecosystem Forum London Consumer Trust Summit. Not only are we exhibiting there but David Poole, our Business Development Director, is taking part in a panel discussion on digital identity management.

Digital identity management is a rather broad term. But, in layman’s language, it refers to identifying users within a given system, group or network and controlling the access they have to various services within that network. Or, to put it more simply; knowing who someone is online.

Read more

The Rise and Rise of PIN: A Decade of Acceptance

It is now 10 years since Chip and PIN became the gold standard of authentication for face to face transactions. Chip & PIN, refers to cards which use the EMV protocol. Payment data is stored on an integrated circuit (the chip) rather than the traditional magnetic strips, making the cards near impossible to clone. Its ease of use and proven effectiveness in combating card fraud has made it central component of our payments experience.

Read more

Survey reveals consumers trust the familiarity of PIN for online authentication

MYPINPAD today announces the initial findings from its exclusive Mobile PIN authentication survey. The unique online consumer study sought to understand consumer attitudes to combining cardholder PIN with mobile authentication for online payment.

Read more