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Chip & Choice: The US EMV Story So Far

The EMV liability shift has been in effect in the United States for just over a month since its deadline of 1st October. This shift saw the country make a more concerted move towards the same in-store payment authentication method we are familiar with in Europe, and most of the world.

One trend is already clear, every player – except those with a vested interest – was wishing for something else, as is evidenced by its far from impressive adoption.

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